![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter](https://pbs.twimg.com/media/FFUWo4pXwAMzUjj.jpg)
Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter
![black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times](https://img.etimg.com/thumb/width-1200,height-900,imgsize-106027,resizemode-75,msid-76137390/magazines/panache/adidas-nike-twitter-lend-support-to-blacklivesmatter-take-a-strong-stand-against-racism-after-george-floyds-death.jpg)
black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times
![Nike on Twitter: "Dreaming is never done. 💭 Nike Air Max Dawn. A sleek spin on the storied staple. Shop now on https://t.co/yYv8xRTNFX: https://t.co/FJ59NQhLfV https://t.co/x8At1nH3Oh" / Twitter Nike on Twitter: "Dreaming is never done. 💭 Nike Air Max Dawn. A sleek spin on the storied staple. Shop now on https://t.co/yYv8xRTNFX: https://t.co/FJ59NQhLfV https://t.co/x8At1nH3Oh" / Twitter](https://pbs.twimg.com/ext_tw_video_thumb/1542620988411478016/pu/img/yUKBd6cnclLN4lbR.jpg)